Serena Williams is the richest tennis player in the world and one of the highest paid athletes ever. Serena built her business empire initially thanks to prize money and sponsorships. Subsequently, it was the investments she made during her sports career that made her the number on not only on the court, but also as an asset.
Through her Instagram profile, with the cover of Vogue attached, Serena announced her retirement from tennis. The US star is expected to leave the Game at the upcoming US Open 2022 on the eve of her 41st birthday. But no worries!
Serena, between her family and her business, will have a lot to do. According to Insider, Serena has won a total prize money of $ 94,453,854 in her career. Her sister Venus won $ 42,173,992, less than half her size. She is the testimonial of various sponsors and brands, such as Nike and Amazon Prime.
Total estimated assets are approximately $ 225 million. Amazon Prime, for example, offered Serena a television contract signed last year that includes a docuseries about her personal and professional life.
Serena Williams: an enviable business empire
In 2004, she and Nike signed a $ 40 million deal, including a three-year extension and an increase to $ 55 million.
It’s not over. Serena Williams is the minority owner of the Miami Dolphins, the NFL football team. In addition, together with Alexis Olympia, her daughter, she is among the first financiers of the women’s soccer team of Angel City in Los Angeles.
The US player is also testimonial of Wilson, Gatorade, Delta Air Lines, IBM, Pepsi, Beats by Dre, JP Morgan Chase, Audemars Piguet, Bumble, Upper Deck and Intel.
The tennis player owns an S for Serena clothing line. Since 2014, she has founded the company Serena Ventures, a venture capital fund that has so far invested in 66 different startups, raising financiers in her turn, a total of 110 million dollars.
Among the companies in the portfolio, among others: SendWave, MasterClass, Daily Harvest and Zigazoo, an education startup on NFT for children, whose investment of 17 million was announced at the end of June.